Kuldip Singh
Through tried and tested applications , developed in other industry sectors , innogy avoids reinventing the wheel when it comes to meeting the demands of its business . A successful example is AI-based online experimentation to improve the sales funnel for innogy products and services . By testing a multitude of changes in the different online pages , innogy can in a short period of time increase sales conversion significantly , as proven by great impact achieved by the energiedirect . nl digital team . This way of working (“ testing and validating customer flows at scale using AI based tooling ”) is now being scaled to other innogy markets , too .
Through adaptation and innovation , innogy is catering to businesses and individuals looking for sustainable energy solutions . As the global industry becomes more interconnected , customer expectations are founded on the achievements of disparate sectors . The Amazons and Googles of the world are setting those expectations and , by looking at them for forward-thinking and rapid innovation , innogy is able to stay ahead of the curve within the renewables energy industry . Singh explains : “ We should not be benchmarking ourselves against what energy companies are doing , but rather look at what other industries that are
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Kuldip Singh
EXECUTIVE PROFILE
Kuldip Singh is a digital executive with a strong grounding in digital technology adoption and digital business scaling . He has been a digital executive in CXO roles in reputed global media companies and is now leading the digital transformation at innogy in the international retail business . www . gigabitmagazine . com