Pure Storage was founded with a simple mission : make powerful IT infrastructure that works like the best consumer technologies . That vision enabled our incredible growth story , because this new way of doing things gave customers things that they had not expected . For some , it was as simple as getting their nights and weekends back because they didn ’ t have to worry about the reliability of their systems . To others , it was fundamental enablement of their DevOps transformation .

We are continually looking to improve our customers ’ experience . We know customers see our investments in innovation as an investment in their futures . Our customers want services that grow and change on pace with their needs . They want all of their infrastructure to be delivered on-demand , as a service by API . And experience is a critical factor : Ease of use , interoperability , and a risk-free , smooth upgrade path drive our long-term strategic relevance . This is why we started talking about the need for a Modern Data Experience .

Why are we investing in a Modern Data Experience ? We see our customers facing multiple challenges , including executing ambitious plans for digital transformation . Technology leaders are rejecting excessive system complexity and technical debt that hinder infrastructure modernization efforts . The approach to Ops is changing : DevOps and AIOps are enabling companies to focus on managing their business rather than managing infrastructure . And they ’ re hiring more developers . CIOs have a mandate to develop cloud initiatives that drive corporate value while addressing application performance bottlenecks . And every business wants to extract more intelligence from their data .

The idea of a Modern Data Experience is core to who we are as a company – when our customers succeed , we succeed . And that ’ s why our vision for our next decade is to remake data storage and management in a way that serves an increasingly dynamic market . Simple . Seamless . Sustainable .

A Modern Data Experience starts with a storageas-a-service approach to enable organizations to leverage more of their data while reducing the complexity and expense of managing infrastructure . Pure ’ s solution is simple to manage , effortless to customize and integrate , and creates seamless service levels and protocols — all operating in a multi-cloud environment . Most important , it delivers a sustainable infrastructure with our constantly improving Evergreen™ philosophy and programs , consumption based business models , and unified AI-driven management .

WRITTEN BY CHARLIE GIANCARLO CHAIRMAN AND CEO , PURE STORAGE .

ABOUT PURE STORAGE

Pure Storage ( NYSE : PSTG ) helps innovators build a better world with data . Pure ’ s data solutions enable SaaS companies , cloud service providers , and enterprise and public sector customers to deliver real-time , secure data to power their mission-critical production , DevOps , and modern analytics environments in a multi-cloud environment . One of the fastest growing enterprise IT companies in history , Pure Storage enables customers to quickly adopt next-generation technologies , including artificial intelligence and machine learning , to help maximize the value of their data for competitive advantage . And with a certified NPS customer satisfaction score in the top one percent of B2B companies , Pure ’ s ever-expanding list of customers are among the happiest in the world .