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“ Analyse the data , find the question , augment whatever is missing and then generate value from it – that ’ s the sequence ” markets where it can be very difficult to obtain the prices that we must charge in a global context for leading edge technology solutions . As a result , we deal mostly with multinational corporations .”
The service that Atos offers goes beyond a simple hands-off IT transaction . “ It ’ s a business conversation ,” says Braun . “ We need to first understand the customer ’ s business , and then match the IT challenges that they face with a solution that we as a company can offer them .” In Braun ’ s experience , some of the biggest difficulties clients are running into stem from legacy systems . “ In this region it ’ s most likely the biggest challenge of all , because it prevents IT departments from becoming more agile and business-focused . That legacy burden is very heavy , and it ’ s very difficult to fix for companies that are operating systems dating back to the 1980s or 90s .” Coming hand in hand with outdated systems can be legacy ways-of-thinking . “ It ’ s not just a question of infrastructure . It holds back the entire business transformation , because the case is made
NOVEMBER 2019