DIGITAL STRATEGY

34

“ The area we have to cover during a rally weekend is sometimes more than 10,000 square kilometres .”

In order to overcome the sheer scale of a rally event , Ruth and the WRC have partnered with Tata Communications , in order to support a radical reimagining of the way rally fans can access the WRC ’ s footage . The service , WRC + All Live , does exactly what it says on the tin : subscribers can view dozens of hours of footage , live , covering virtually every moment of each global event . “ This continuous live stream has become the heart and the soul of our production ,” says Ruth . This is also where Tata Communications comes in , as the Indian telco has been instrumental in executing Ruth ’ s plan to transform the WRC broadcast from “ between three and five hours of live content to more than 25 in a single event ,” he explains . “ Tata helped me to reduce our onsite facilities by feeding all the individual signals to our new post-production hub we ’ ve set up with our technical partner NEP in London .”

At an event , the WRC captures footage from a mixture of onboard ,

— Mehul Kapadia , Global Head of Marketing , Tata Communications

NOVEMBER 2019