CLOUD
66 sci fi , and now how many years are we away from those kinds of experiences being a possibility ?” I can ’ t decide whether we ’ re all going to end up fighting the Terminator or if we ’ re just plugged into the Matrix .
In reality , I don ’ t think the general public are necessarily as worried about that . What we ’ ve found in our research is that , the further away it is , the less real for people , obviously . Show them something right now - and this is the ultimate challenge with bringing 5G to life especially when you ’ ve got very limited coverage like you do in the UK at the moment - and customers are engaged and get it once they see an application . Tell them about something that ’ ll be happening in three years and it might as well be science fiction .
This is fundamentally what my role in the UK is : bridging the gap for Samsung between the science fiction future and now . It ’ s my job to go , “ 5G is definitely worth investing in now , because within a year or two the experiences it supports are going to be as fundamental as Uber – a product of 4G – is now .”
“ WE ’ RE CREATING A WORLD WHERE CONNECTED DEVICES AND SERVICES ARE TRANSFORMING INTO TRULY SEAMLESS CONSUMER EXPERIENCES ”
Kate Beaumont , Director of Innovation , Technology & Services Strategy , Samsung UK
NOVEMBER 2019