Technology Magazine November 2021 | Page 16

TIMELINE

APPLE INC .

After Apple was recently named the world ’ s most valuable company , we take a look at the technology giant ’ s growth from its founding .

It is the world ' s largest technology company by revenue and , since January 2021 , the world ' s most valuable company . Apple is one of the Big Five American information technology companies , along with Amazon , Google , Microsoft , and Facebook .
WELCOMING JOBS AND PUSHING MORE TECHNOLOGY January 2000 saw Jobs become permanent CEO . One year later the company released iTunes and the iPod MP3 player .
In 2006 , the company rolled out its first Intel-based computers , the iMac and the MacBook Pro .
In 2008 Apple launched the MacBook Air 2008 — the company ’ s thinnest notebook ever — and it also launched the App Store .

Th 200

1970s- 1980s

The 1990s

FOUNDING AND EARLY WORK Apple Computers , Inc , was founded in 1976 by Steve Jobs and Steve Wozniak . The company ’ s first product was the Apple I personal computer . In the following year , it released the
Apple II . Nine years after its founding , Jobs left the company after a long power struggle with the company ' s board and its then- CEO John Sculley .
THE INTRODUCTION OF MORE APPLE PRODUCTS In October 1990 , Apple introduced three lower-cost models , the Macintosh Classic , Macintosh LC , and Macintosh IIsi . All of these products saw significant sales due to pent-up demand .
At the end of 1996 , Apple bought Jobs ’ company NeXI Software . The following year , in the wake of corporate shake ups and a sales slump , Apple welcomed Jobs back as interim CEO .
16 November 2021