The 2010s
The 2020s e 0s
THE RELEASE OF NEW AND IMPROVED PRODUCTS
Mid 2011 saw the launch of iCloud , an online media storage system and in 2013 , iTunes reached a milestone of 25 billion songs sold . Pushing the boundaries of mobile phone technology , Apple unveiled the iPhone X in 2017 . with facial recognition , no home button , a 3D camera and wireless charging .
THE IMPACT OF COVID-19 To support the fight against coronavirus , Apple teamed up with Google to contact trace COVID-19 in 2020 .
It was also in this year that Apple ' s share price briefly topped $ 467.77 , making Apple the first US company with a market capitalisation of $ 2 trillion . technologymagazine . com 17