INNOVATION LABS : CRITICAL FOR BUSINESS OR INNOVATION THEATRE ?
Many businesses use innovation labs to improve operations , we explore how critical they are to business success or if they are more a marketing tool
WRITTEN BY : CATHERINE GRAY
The industry has seen the adoption of digital technologies accelerate following the COVID-19 pandemic . With more and more companies realising the importance of innovation to business success , many have sought to develop innovation labs to drive ideation and the development of new ideas .
Innovation labs both challenge the existing thought processes in a company and bring together early-stage ventures
38 November 2021