DIGITAL TRANSFORMATION with corporations . In doing so , it can bring about new ideas as a source of externally produced innovation .
Acting as a safe place for businesses to trial and error new ideas , innovation labs have the potential to be an incredibly successful tool for business success and development . However , there are some businesses and professionals that believe they don ’ t deliver on promises and could be doing more harm than good .
Some have reservations about innovation labs as they fail to align with the business . This lack of strategy is symptomatic of ‘ innovation theatre ’; an innovation initiative that doesn ’ t have any significant business impact .
Innovation labs : supporting businesses as they navigate digital transformation Despite these reservations about the effectiveness of innovation labs , Mark
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