DIGITAL TRANSFORMATION
“Being innovative is essential to long-term business success and growth . Innovation labs are more about PR and theatre ”
SIMON HILL CEO , INNOVATION FIRM WAZOKU
Wazoku , is more reluctant to celebrate innovation labs as a key business tool .
The CEO warns against innovation theatre , concerned that any companies use labs as a PR and marketing tool masking what real strides they make in technological innovation .
Hill explained : “ Being innovative is essential to long-term business success and growth . Innovation labs are more about PR and theatre .”
“ To be innovative requires a different culture and a different mindset . It requires objectives and a long-term plan about how to achieve them , and an idea of what success will look like and how it will be measured ,” he continued .
44 November 2021