DIGITAL TRANSFORMATION
Can you change the game without labs ? Suggesting alternative ways to develop and incubate innovative ideas , Hill shared his insights into best practices : “ This idea of open innovation is increasingly popular because even with a healthy culture , businesses will face challenges their own innovation ecosystem can ’ t solve .”
“ Game-changing innovation actually comes from using the crowd , canvassing the thoughts of a range of stakeholders and providing them with a platform to submit , discuss and develop ideas .”
“ Using this approach , firms can gradually become more innovative , much more effectively than by launching a lab ,” he added .
Innovative approaches across the whole business as a driver for success Although cautious of the success and significance of innovation labs , Hill suggested it was the theatre behind some of them that has bred this cautiousness .
“ Too many labs that I come across are more about telling the world how innovative a company is , rather than actually showing a genuinely innovative approach ,” said Hill .
“ They are as much a marketing tactic as they are innovation , aiming to convince the world of a more open style and a willingness to innovate . There ’ s nothing wrong with this as such , but labs should never be the entirety of an innovation portfolio . If they are , I would ask any organisation to rethink ,” he continued .
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