Technology Magazine November 2023 | Page 208

VIRGIN MEDIA O2
THE LEGACY OF VIRGIN MEDIA O2
Founded by its illustrious and outrageously committed leader Richard Branson , Virgin Media O2 has a legacy of its own and is an organisation that helped bridge the gap from analogue lifestyle to digital-first media and communications .
What was first seen as luxury , the mobile phone is now a necessity globally , and Virgin Media O2 is incredibly influential — a name that can be seen across the UK .
The company ’ s four core products include television , broadband , landline and mobile , which are some of the staples of today that a large portion of the population cannot imagine living without . The company ’ s objective across these four products is to grow continuously with trends around the world , across the industry , and throughout its network of customers , old or new .
Supporting customers , digital or not According to Cox , network growth underpins everything that Virgin Media O2 does and the core mission for him is to amalgamate systems with technologies and partner services to provide the best possible experience for its customers . This is a response to the overwhelming number of bills received by customers , which can all be simplified into one single element . “ Lots of businesses historically may have received a bill for their mobile service and a separate bill for broadband , so by amalgamating systems , customers can have more choice around how they are
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