billed , making things really clear and simple for the customer ,” says Cox . “ Customer experience and customer service are our key focuses . From an employee perspective , it ’ s about crossskilling — working together to ensure we provide the best customer experience and continue to grow the business .” Following this point , Cox also delves into the kind of industry that Virgin Media O2 contends with and boasts its ability to compete with oncoming technologies . “ Apart from things moving faster , the business is very competitive and our industry is very fast-moving . We are more agile than

DAVID COX PAYMENT STRATEGY LEAD , VIRGIN MEDIA O2 technologymagazine . com 209