AI / ML
Kenny Ansel , Director of IT for the Green Bay Packers , hints at what ’ s to come : “ Wi-Fi 6E is the critical foundation for us to create immersive new experiences that keep fans engaged and entertained .”
Fan interest in AR and VR A recent study by Amdocs sheds light on the potential demand for AR and VR experiences in sports viewing . The study found that 58 % of US viewers would be interested in watching major sporting events such as the Super Bowl in a virtual stadium in the metaverse . Furthermore , viewers expressed interest in augmented reality ( AR ) coverage of the game , with many open to virtual reality ( VR ) experiences .
These statistics suggest a growing appetite for digitally-enhanced experiences among sports fans , particularly younger demographics : reflected by the league ’ s 2023 partnership with Snapchat on augmented reality experiences to stoke fans ’ excitement .
Beyond powering new experiences for fans at the stadium , extended reality technologies can be used to drive benefits for viewers at home . FC Barcelona ’ s Innovation Hub research highlights that AR and VR can be used by broadcasters to provide viewers with a more interactive and immersive viewing experience . Broadcasters can use AR technology to overlay virtual graphics and information on the screen , providing viewers with additional information and context about the game or competition .
166 November 2024