“Allwyn ’ s technological upgrades are not happening in isolation . Partnerships play a crucial role in bringing new capabilities and innovations to The National Lottery . Allwyn ’ s partner ecosystem includes companies like HARMAN , which is providing access to specialised expertise , cutting-edge technologies and innovative solutions ”
ALLWYN UK
“Allwyn ’ s technological upgrades are not happening in isolation . Partnerships play a crucial role in bringing new capabilities and innovations to The National Lottery . Allwyn ’ s partner ecosystem includes companies like HARMAN , which is providing access to specialised expertise , cutting-edge technologies and innovative solutions ”
ALLWYN
As the first new operator of TNL since its founding , Allwyn is set to usher in a new era of innovation and enhanced user experience . Allwyn UK , part of Allwyn Group , a leading global lottery operator , took over as the operator of The UK National Lottery in February 2024 .
Allwyn ’ s mission and strategy Allwyn ’ s core mission is to provide more games , more players , more entertainment , more winners , and crucially more money for National Lottery-funded projects . Its ambition is to double returns to Good Cause projects over the course of its 10-year licence period from £ 30 million to £ 60 million a week : a goal which is underpinned by a strategy that encourages widespread participation , wanting lots of people to play a little . Despite being the seventhlargest lottery in the world by sales , the National Lottery ranks just 66th in terms of per capita spend .
To achieve these ambitious goals , Allwyn is setting about to significantly update its data and technology infrastructure . At the heart of this work lies a robust data strategy , which is fundamentally focused on elevating the National Lottery player experience and maximising contributions to Good Cause projects .
Evolving the data and technology strategy To drive successful outcomes , Allwyn is conducting a thorough assessment of the organisation ’ s culture and its readiness for a data strategy .
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