ALLWYN UK
This cultural assessment goes beyond a cursory glance , diving deep into the true beliefs and attitudes towards data across the company .
Allwyn ’ s data strategy is built on several key pillars . First and foremost is the alignment with organisational strategy , ensuring that every aspect of the data strategy supports the broader goal of enhancing the National Lottery player experience and increasing returns to National Lottery-funded projects . Secondly , a cultural assessment is crucial , evaluating the organisation ’ s data maturity level at all levels to foster a data-driven culture . The third pillar involves building the right team by assembling highly-skilled experts in business intelligence , data governance , AI , machine learning and marketing technology . Lastly , Allwyn focuses on balancing stability and flexibility , structuring the team to maintain reliable data operations while fostering adaptability to evolving business needs .
To build an ideal Business Intelligence ( BI ) and Marketing Technology ( MarTech ) team , Allwyn adopts a dual approach balancing stability with flexibility . For data operations , it prioritises predictability and consistency , with a standalone team possessing deep technical knowledge . This ensures reliable and trustworthy data operations , providing a solid foundation for TNL ’ s activities .
276 November 2024