LAUREATE ONLINE EDUCATION DIVISION OF LAUREATE EDUCATION , INC
to a new Customer Relationship Management ( CRM ) platform , Salesforce , and a new marketing automation tool called Marketo . They are also working with companies such as GoKart Labs on experience design and innovation initiatives .
“ Everyone who touches a prospective student will have their interactions updated in our systems . This way , we ’ ll have a much better 360-degree view of our customer and we can then provide them with the exact product they want ,” adds Hilliard .
Focusing on the individual Offering an eclectic range of undergraduate and graduate degree programs such as business , nursing , education and social work , Laureate Education ’ s individualistic and innovative approach to education could well be a deciding factor for prospective students when choosing whether to enrol .
Indeed , it is the company ’ s dedication to providing a rewarding student experience which is at the core of Laureate Education ’ s ethos and it is a mission which Hilliard is passionate about . “ I would say that my personal overriding goal is really focused on student experience - broadly classifying ‘ student ’ as prospective students , current students , as well as alumni ,” he says . “ It ’ s making sure that the organization is aligned properly to satisfy the student ’ s needs as they go through that lifecycle .”
By looking at education from a refreshing angle ,
136 October 2017