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tour of McLaren Technology Centre with Zak Brown , CEO
accelerate the delivery of those business insights ,” says Jacobson .
The partnership is about more than just fine-tuning fast cars . The Alteryx platform is crucial throughout the entirety of the McLaren Racing team ’ s activity , from the race track to the back office .
Leveraging the Alteryx platform , McLaren Racing are seeing results across many different areas , and the people who are driving those results are not all technical analysts .
Jacobson adds : “ What is now happening is that domain experts in different areas are able to create breakthroughs using a combination of data , domain expertise and accessible , self-service analytics technology that is easy to use – empowering them to learn more about analytics as they apply their domain knowledge .
“ By providing the analytic capability that almost anyone can use , McLaren is successfully democratising data and analytics across team members .”
While helping the McLaren Racing team drive advantages across their F1 races and also their back-end operations , the team is part of just 24 % of companies the IIA reports are at ‘ Stage Four – data-driven ’.
Ed Green , Head of Commercial Technology at McLaren , continues : “ The democratisation of analytics across the team allows users to create self-service insights . Having use cases ranging from business analysts in HR to Extreme E race engineers allows us to leverage a common platform across McLaren . Ultimately , this helps us to make more data-driven decisions whilst allowing the team to share and engage fastpaced workflows .”
Engaging with the F1 fanbase One area McLaren are playing with is the Metaverse , where they collaborated with Roblox to release a number of features , all to be unlocked by fans . Roblox is a global online platform with millions of virtual experiences
90 October 2022