ENTERPRISE IT
“ The democratisation of analytics across the team allows users to create self-service insights ”
ED GREEN HEAD OF COMMERCIAL TECHNOLOGY , MCLAREN
available across a wide range of devices , including PC , Xbox , mobile , and more .
McLaren worked with development studio ' The Gang ' to recreate the McLaren Technology Centre ( MTC ) for the virtual launch of their 2022 challenger , the MCL36 .
“ We know that we have hundreds of millions of fans , and we know 15-20 million of them quite well – but not well enough to have a continuous engagement with them ,” Brown continued .
From what they do on race days , their viewing habits both on location and at home , what they like to buy and where they live , Alteryx is helping to fill this knowledge gap alongside a newlyappointed Director of
Fan Engagement . Brown adds : “ F1 has a huge amount of growth when it comes to fan engagement . We were late , as a sport , to digital due to the previous broadcast model .”
The fleeting nature of a competitive edge F1 is a sport where data is everything . With 300 hundred sensors on the cars , a typical race weekend can consume around 1.5 terabytes of data .
Ed Green