MISSION ROCK RESIDENTIAL
Central to this strategy is thorough evaluation before adoption : a crucial approach in an industry where the wrong technological investment can lead to inefficiencies and wasted resources .
“ We ’ re not thinking that technology is going to solve everything ,” Kevin explains . “ It ’ s also about how we can organise people and processes . If you know what the problem is and you want to apply technology to solve for it , that ’ s fairly simple . But adapting human behaviours , adapting our clients ’ expectations ... those are far more challenging . Communication , ensuring that adoption and training continue after the implementation , and measuring results against the initial expectations are key areas of focus for us .”
One of the key challenges Mission Rock faces is the unprecedented demand for apartments . “ Demand for apartments is higher than it ’ s ever been ,” Marcella states . “ That ’ s not just today , that ’ s actually something that ’ s been trending for the last 12 to 15 years , following the Great Recession .” This surge in demand , coupled with traditionally lean staffing , has created significant operational challenges .
To address these challenges , Mission Rock has adopted a hybrid approach , leveraging AI solutions like chatbots and automated emails to manage initial communications , while preserving the human touch for more complex and meaningful interactions . “ How we ’ ve
216 October 2024