MISSION ROCK RESIDENTIAL

The Wright- Centennial CO

The company ’ s executive

management team has over

years of combined multifamily expertise addressed that challenge is finding the hybrid solution between the human experience and leveraging some of these AI solutions that continue to reflect Mission Rock ’ s culture and support providing the highest quality of service to our residents ,” Marcella explains .

The company ’ s technology strategy also needs to be flexible enough to adapt to shifting market conditions . As Marcella points out : “ We ’ re going into the phase of the cycle with softening markets , including excessive supply . So you have sustained , healthy demand , but now there ’ s this influx of supply .”

In response to these challenges , Mission Rock has developed what it calls “ Mission Rock ’ s way ” – an approach that emphasises the human element within the industry while leveraging technology to enhance service delivery . As Marcella puts it : “ In multifamily , we are in the business of providing homes . So we have to be the voice of the customer , be the voice of our residents , and find that balance between needing technology to better serve our residents while continuing to understand and value that searching for a home is a human experience .”

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