Technology Magazine October 2024 | Page 59

SYNERTRADE
CREDIT : IMAGE
We ’ re taking one of the best technologies on the market , changing the front-end and you have something easy to use , guiding you and taking benefit of our business rules learned over 25 years and making them obvious .”
Olivier references the iPhone , an incredibly complex and intuitive piece of technology put into the hands of millions of people , who get exactly what they want from the product . This was his exact intention when creating Synertrade ’ s latest offering : “ In software design , a sleek interface is just the beginning . The real magic lies in seamlessly integrated , reliable data .
“ Without it , users struggle to navigate between tasks , losing time and trust in the process . Our obsession is to create a data-driven ecosystem where every action flows naturally into the next , enabling users to perform their jobs efficiently and effectively .
“ Just as the iPhone needed great apps to be truly revolutionary , our software needs great data integration to transform procurement processes .”
What Synertrade has added is the data fabric , putting together a solution that will enable and benefit new and existing users , creating a programme where people can gather data , analyse it and present it to the world .
Olivier explains : “ Our approach to next-generation procurement software is twofold : first , we ’ re integrating best
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