SUNRISE calculated risks grounded in a clear vision of enhancing customer value.“ At Sunrise, innovation isn’ t just a strategy – it’ s part of our culture,” Fabrizio states.“ We challenge assumptions, we break down barriers and we move with boldness. Our culture is built on a mix of ambition, agility and a constant drive to improve the customer experience.” The culture is more than aspirational: it drives tangible, market-defining achievements.“ What truly drives Sunrise is a focus on the customer. Every bold move we make, from spectrum optimisation to AI-driven service assurance, is grounded in the question: how will this benefit the customer experience?”
The 5G standalone gamble: A leap into the future The nationwide rollout of 5G SA represents a landmark achievement for Sunrise, marking a decisive step beyond the non-standalone architecture that relies on a 4G core. The transition was more than a technical upgrade – it was a strategic imperative to unlock the full potential of 5G, enabling lower latency, advanced network slicing capabilities and greater efficiency. While the technology was maturing in some markets, Sunrise became the first operator in Switzerland to deploy 5G SA nationwide.
The project’ s complexity cannot be overstated. Delivering such a nationwide transformation meant meticulous crossfunctional coordination across multiple
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