IFIT
iFIT is leveraging Alibaba Cloud’ s infrastructure to run a separate SAP Business One system specifically for the region. Notably, it is implementing Salesforce using Alibaba’ s bespoke extensions, which are tailored to the nuances of the Chinese market, encompassing marketing approaches and data privacy compliance. Alibaba’ s expertise has been invaluable in helping iFIT structure its data and operations to comply with local laws.
What began as a vendor relationship for cloud infrastructure has blossomed into a true strategic partnership.“ They’ re being very proactive,” Jason says of the Alibaba team.“ That’ s helped us a lot. It’ s having a partner that can come to you and say,‘ I know this isn’ t something you’ ve asked us for, but we have this, or we’ ve seen this. Is this something that would resonate with you guys?’.” The collaborative spirit is accelerating iFIT’ s roadmap in the region, turning a potential three-year plan into a present-day reality.
The human effect: leading transformation from within Driving the technological change at iFIT is a profound focus on the human element.
Jason makes his philosophy clear: successful transformation depends on the impact it has on both customers and employees. He has made it his mission to transform the IT department from a reactive“ order-taking organisation” into a proactive, strategic business partner.
The results of the cultural shift are quantifiable and staggering:“ When I joined iFIT, we did a survey and it was negative 45. In less than two years, we’ ve taken it from-45 to + 11 and we expect that trajectory to continue,” says Jason.
The turnaround wasn’ t driven by a“ rip and replace” approach to staffing, but by investing in and empowering the existing team. Jason’ s leadership is rooted in trust, transparency and a commitment to growth. He introduced formal career paths, gave employees ownership of their development and encouraged cross-functional movement,
210 October 2025