IFIT
“ We’ ve yet to drop the ball. And that’ s because of these very smart people in the team, and the incredible energy and enthusiasm of their individual teams.”
The road ahead: accelerating innovation With the foundational platforms for ERP, e-commerce and data now being put in place, the next 12 to 18 months at iFIT will be about leveraging and acceleration. The pace of change will not slow down. Instead, iFIT will begin to unlock the advanced capabilities and leverage the inbuilt AI tools to allow us to continue to optimise business process efficiencies.
The focus is now shifting from laying the foundation to building upon it. With clean, real-time data flowing from SAP and Snowflake, iFIT’ s analytics engines will deliver more profound insights into customer behaviour, shaping everything from supply chain decisions to personalised workout recommendations from the AI Coach. It plans to advance its proprietary AI, exploring innovations like those tested with Alibaba, where an American trainer can appear in a new video setting, speaking fluent Mandarin in their voice and tone.
However, rapid innovation will be guided by thoughtful, strategic decision-making.
Jason stresses the importance of managing the business’ s capacity to absorb change, cautioning:“ You need to be aware of the shock waves that
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