IFIT
“ You need to be aware of the shock waves that can impact not only the directly affected part of the organisation, but the outliers”
Jason McMurdie, Senior Vice President of Technology, iFit
can impact not only those directly affected in the part of the organisation, but the outliers.”
The key will be to keep moving forward without overwhelming the very people the technology is meant to serve. For iFIT, the transformation is a continuous journey, not a destination. By marrying a state-of-the-art, interconnected technology stack with a deeply human-centric approach to change, it is not just about building a more efficient business; it is about creating a more effective one. The organisation is forging a more intelligent, responsive and personal future for fitness – a future where technology and humanity work in concert to help millions achieve a healthier connected lifestyle.
214 October 2025