confidence in digital services is a growing challenge for any business .
The solution lies in our pockets . Multi-factor authentication is the best way to protect customer data and using our mobile phones to do so ensures a smooth service for everyone . With the prevalence of mobile phones , using the same device to authenticate your identity while interacting with service providers is an incredibly simple way to lower friction and increase security . It also removes the need for consumers to remember an evergrowing number of online username and password combinations .
The GSMA is already working with leading mobile network operators in the UK and India to roll out Mobile Connect , an operator-based authentication service that provides a convenient and secure login solution . Mobile Connect protects consumer privacy by using personal data held by the mobile operators , plus proven SIM
12 September 2017