SUPPORTING FOCUSED STRATEGIES
KPMG NZ
The FANG effect has lifted the UX expectation across the board ,” he observes . “ If the applications don ’ t collaborate like Facebook , enable procurement like Amazon , look as cool as Apple , allow users to consume media like Netflix and search like Google , you ’ re missing an engagement opportunity with your clients and staff alike . These giants have set the bar for user experience and it ’ s driving customer expectations . Smart businesses who respond to this will be a step ahead of the competition .”
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SUPPORTING FOCUSED STRATEGIES
Pettigrew is keen to deliver technologies that add value . Yet before he talks about digital tools he believes it ’ s imperative that companies truly grasp their business strategy , otherwise they may get side-tracked or
SEPTEMBER 2018