With its pioneering use of artificial intelligence and big data , Sunshine Insurance Group is disrupting the insurance sector in China

Artificial intelligence ( AI ) may be in its infancy but it ’ s set to radically transform the way we do business . As the cutting-edge technology gains more traction , it could be argued that no industry is more ripe for disruption than the data-rich insurance sector where everything from customer service to claims processing has the potential to be enhanced . A recent study from Tata Consultancy Services reported that the insurance sector has invested $ 124mn in AI compared to an average of $ 70mn invested by other industries . In China , Sunshine Insurance Group has emerged as a gleaming example of how insurance firms should ready themselves for this seismic shift .