ASIA-PACIFIC B I O
Zhenbin Xu is a seasoned technology leader with world class experiences building highly secure , reliable software and internet-scale services powered by big data , AI and machine learning , for over a billion users . Starting his career with a successful tele-communication startup company in China for one year , Xu joined a software startup on the US East Coast for one year , then moved to the West Coast to join Microsoft in 1998 . He worked there for 19 years , with a few years in between working for Microsoft ’ s Search Technology Centre Asia in China , before joining Sunshine Insurance Group in Beijing in early 2018 to oversee its Big Data and AI strategy and implementation . Reporting to Sunshine Group ’ s CEO , he also spearheads the group ’ s longterm technology transformation strategy . Zhenbin has a unique combination of business acumen with technology breadth and depth , a deep understanding of both US and Chinese industry as well as culture , and a startup mentality . He has deep expertise in browser development and web technology , having been a key technical leader for Microsoft ’ s IE core team and formation of HTML 5 Standard . He worked with Microsoft ’ s prestigious new Operating System ( code name Midori ) team for three years incubating future general OS and technologies . In the last few years Xu has held Engineering Leadership roles on Bing Search Engine , Bing Ads and Microsoft Cortana . Key achievements include the founding of Microsoft Internet Security Center Asia and the creation of a security product with 265M installation , 60M DAU within 6 months of release ; invention of technology / strategy that generated hundreds of millions of revenue for Bing ; delivery of a brand new ad platform / product within one year with committed revenue of $ 1bn +; incubation of Microsoft Mobile Edge browsers ; and development of Cortana Smart Speaker Invoke .
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