JELLYFISH
“ The outcome is our J + brand , which positions our tech products as additive to our ecosystem ”
BENJAMIN PIPAT CHIEF SOLUTIONS OFFICER OF TECHNOLOGY SOLUTIONS , JELLYFISH
Building a unified tech brand “ Another challenge we faced was confusion from both internal and client teams on this long list of technologies that were now part of our roster ,” says Pipat .
To drive further alignment and consistency , Jellyfish ’ s Brand Strategy , Marketing and Creative teams have joined forces to build and deploy a new branding for its many tech solutions .
“ The outcome is our J + brand , which positions our tech products as additive to our ecosystem . It ’ s a big plus for us and a big plus for our clients , as well as a clear link to our value of ‘ positivity ’,” says Pipat . “ This new branding and unified set of materials have been instrumental in enabling our Growth and Client teams to put technology at the centre of our narrative ”.
J + technologies are divided across 4 suites ( J + Creative , J + Media , J + Data and J + Commerce ), with strong ties to matching capabilities , and are now natively integrated into Jellyfish ’ s products .
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