JELLYFISH
“ In the near-future , organisations are going to require partners that offer cutting-edge services and technologies on each vertical that they address ”
BENJAMIN PIPAT CHIEF SOLUTIONS OFFICER OF
TECHNOLOGY SOLUTIONS , JELLYFISH
The next 12 to 18 months for Jellyfish Jellyfish ’ s J + suite of technologies currently covers media automation and monitoring , Commerce and SEO analytics , creative workflows , dataprep and dataviz , as well as a score of other tools .
Pipat adds : “ Over the next 12 to 18 months , we will continue to enhance our set of technologies to make our teams do what they do better and faster . In parallel , we are bringing these technologies under a unified platform and building more bridges between these technologies and their datasets .”
Future trends in the industry When it comes to agencies , Pipat highlights that an organisation having strong technology is becoming a requirement rather than just a competitive advantage in pitches . “ This is something we have been experiencing in our discussions for the past few years . Today , if you are unable to show you have strong proprietary technology and data-centric methodologies , then you are out of the game . This is where digital partners like us have a competitive edge ,” says Pipat .
“ At Jellyfish , we have managed to deploy a set of technologies across our entire scope . As such , the industry is bound to give brands more ways to connect with people beyond advertising , such as leveraging elements like the creator economy . Currently , we have 10,000 freelancers working for Jellyfish around the world , helping us localise and distribute content globally .”
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