“ We always say that the whole industry is about three things : exclusivity , the partnerships , and how we manage and utilise the longtail content ”
PETER RIZ FORMER CTO ,
OSN
Halo laughs and says : “ This is one of the questions that keeps us up during the night !”
“ If you follow the industry and the trends in the industry , all the changes and all the directions being taken are changing very , very quickly .”
One such emerging trend that Riz comments on is the return to a more conventional TV-style viewing – even amongst streaming services .
“ In the last few months in the industry , we ’ re rediscovering how television can be television again . For example , Netflix is talking about advertisements and creating a more channel-like experience ; Roku has a lot of initiative to turn the television back to television .”
“ You see more and more partnerships , as if the industry has just again realised that the strong local brands like OSN can add really good value and help – even the big brands – to monetise their content .”
“ All these business trends really dictate how OSN uses the technology , how they broadcast and how they do the distribution . So , one of my main roles was to keep everything flexible , secure the basics , and be ready to integrate with the outside world in a different way than before .”
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