Technology Magazine September 2022 | Page 78

Oracle Red Bull Racing : ‘ Winning with Data in Sports ’
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Oracle Red Bull Racing : ‘ Winning with Data in Sports ’

Taking to the Tech & AI stage at this year ’ s TECH LIVE LONDON , Amr Elrawi , Oracle ’ s Director , Sports Marketing and Business Development , gave a presentation on the partnership , entitled ‘ Winning with Data in Sports ’.
Elrawi discussed how Oracle Cloud Infrastructure ( OCI ) is helping Oracle Red Bull Racing prepare race strategies and make real-time decisions during races to help them win .
He also spoke about the launch of The Oracle Red Bull Racing Paddock , a platform that lets fans earn points to get exclusive swag and digital downloads . Fans use The Paddock to redeem digital rewards and submit thousands of questions to the team through Oracle CrowdTwist Loyalty and Engagement .
78 September 2022