DIGITAL TRANSFORMATION
“ The Paddock is a completely free loyalty program designed to engage and reward fans obsessed with Red Bull Racing and F1 ”
AMR ELRAWI DIRECTOR , SPORTS MARKETING AND BUSINESS DEVELOPMENT , ORACLE
submitting thousands of questions to the team and redeeming 35,000 digital rewards .
Elrawi explained how in sports it is important to reward fans for their engagement with your brand and how gamification is one of the key success factors of The Paddock .
“ Last season Oracle Red Bull Racing ran a social treasure hunt by hiding codes on social media posts , and using those codes , you could redeem loyalty points . 18,703 codes were found hidden in our social treasure hunts by fans .”
The Paddock has fans from all over the world from 189 countries . In the first week after launch , Oracle Red Bull Racing saw strong engagement with the platform with an increase in website accounts .
In 2022 , the team is planning to incorporate new features and capabilities , including the ability to create usergenerated content , to bring an even deeper layer of personalisation to fans .
Amr Elrawi , director , sports marketing and business development , Oracle , explained : “ Our commitment to this partnership reflects our belief that OCI is
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