“ Basically , we ’ re a travel agent for cargo ”
DARWISH ADI VICE PRESIDENT IT , FRACHT US
efficiently and safely move Freight around the world ” but Adi adds that “ what we are able to offer customers is changing ”.
He says : “ I would say that more recently we ’ ve come to be in the business of delivering information , alongside the product themselves .”
This change has been because Fracht US has undergone a digital transformation , which gives it better visibility of its operations , and gives peace of mind to its customers , who want to know exactly where shipments are and if there are any problems .
“ Customers depend on us to be aware that they have received orders from their own customers ,” says Adi . “ With that knowledge , we ’ ll start to prepare for when the product is actually produced , so that we can prepare for it and deliver it to their customer .”
184 September 2023