Technology Magazine September 2024 | Page 185

FRACHT
DARWISH ADI TITLE : VICE PRESIDENT IT COMPANY : FRACHT LOCATION : TEXAS , UNITED STATES
An IT executive with
24 + years exhibiting success leading global teams with demonstrated ability to deliver business value through the use of technology tools and methodologies . An experienced professional in the logistics , oil , and gas , and transportation industries . Excel at interpreting business strategies and devising plans to deliver solutions and services that are architecturally sound and user friendly . IT enterprise development leader and systems integrator capable of recognising simple answers to highly complex problems .
He adds : “ So it starts with us being aware of our customers ’ orders , and moves on to us arranging for the movement of such goods . Then we track it , and keep a record of where that product is in the world , at any one point until it is delivered to its destination .”
Along the way , plenty can happen to a shipment ; the world has seen enough evidence of this over the past three years to last us a lifetime .
But over and above pandemic-fuelled disruption , there are the everyday problems that have always existed .
“ Ships can miss a call in a particular port , or call to a port that wasn ’ t part of the schedule ,” says Adi . “ Keeping track of containers and

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