FRACHT
The initial steps it took made it easy for me when I came on board two years ago , in terms of coming to understand its goals , and to put a strategy forward that allows us to achieve those goals .
Adi ’ s journey to Fracht started 30 years ago , when he began writing programmes for a local warehouse company . People were impressed with his work and asked for more , and this allowed him to migrate from the warehousing side to the transportation and logistics side .
“ Over the years , I ’ ve been introduced to many sides of the business in order to support various technology integrations ,” he says .
This led to more leadership roles for him within the technology space , always for the logistics industry . “ So although I am a technologist , my entire career has been in logistics ,” he says .
He says the most challenging part of the job are “ the ever-changing regulations in our industry ”, and adds : “ You ’ re shipping between the US and Europe , or US and Asia , and navigating all the regulations and staying on top of all that is the challenge .”
But he has many good people around him , and Adi and his team have been able to hit greater heights since Fracht US digitally transformed its operations .
“ It ’ s made a tremendous amount of difference to us as a company ,” he says . “ For example , rather than mostly spending our time on data entry – and trying to keep up with the mountain of documentation that comes with each shipment – we now are managing a lot of this behind the scenes , electronically system to system .”
Adi says that when he first joined the company two years ago , the number of employees more than doubled .
He adds : “ The impact of the transformation is visible not just by the numbers of
190 September 2023