works with smaller , lesser known companies that are big players in their own markets .
Adi gives a large dairy product producer as an example . The US-based business produces cheese , lactose , whey protein and sweet whey .
“ It supplies prepared and grated cheese around the world to customers and their dealers ,” explains Adi .
He adds : “ Our digital transformation has allowed such customers to find better ways to manage their own customers . One of their customers might be Pizza Hut in Vietnam , and they will need to rely on the cheese products to arrive when expected .
“ Using our data , Our customer can let Pizza Hut know when to schedule everything , all the way down to forklift operators .”
Adi says technology has given Fracht US and its customers “ a better-controlled distribution process ”, which he adds “ allows our customers to feel less stressed because they can watch orders being fulfilled for their own customers ”. It has , he says , added value for Fracht customers .
Although Adi says Fracht is well advanced on its transformation journey , he points out that the process of change can never stop .
“ All the core components of the transformation are in place , but in truth software never stands still , and the moment you stop enhancing and improving is the moment the software starts to degrade .”
Fracht ’ s transformation predates the pandemic ; it already had its eye on using technology to support its customers for a while .
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