FRACHT
Darwish
Adi , Highlights How Fracht US ’ s Digital Transformation Benefits the Company and Customers
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“Recently we ’ ve come to be in the business of delivering information , alongside the product themselves ”
DARWISH ADI VICE PRESIDENT IT , FRACHT US goods is a big part of it . Customers look to us to provide that visibility .”
They also look to Fracht US to help validate invoices from carriers for services rendered .
Adi says that Fracht US also excels in “ project cargo ”.
He explains : “ Let ’ s say the project is the building of an electricity generating plant . If we win the business , all of the equipment that it takes for it to become a plant becomes our responsibility to deliver .”
Many of Fracht ’ s customers are large , well-known global organisations , such as Siemens GE , Coca-Cola , Molsen and Coors . It ’ s these larger organisations that have a need to move many thousands of containers of products in any given year , but Fracht also
188 September 2023