Potential for partnerships Clearly , Rentokil Initial works alongside a huge variety of partners across the entire organisation .
Graham ’ s own experience of collaborating with other businesses is fairly limited given the relative recency of his appointment , but he revealed some exciting plans were in the pipeline .
“ Recently , we ’ ve been actively working with an organisation called VASS , which has been helping us to gain more capabilities than we had before when it comes to insights ,” he says . “ It ’ s a case of their people providing us with the resources , skills , and experience that we just don ’ t necessarily have in the European region . VASS is really helping to drive us forward in the insight space and , without them , we would be slowed down dramatically .
“ If we have the same conversation in a year ’ s time , there will be a lot more going on ; there are plenty of opportunities out there and we ’ re doing a lot behind the scenes .”
A positive outlook Looking ahead to the next couple of years , Graham ’ s outlook for Rentokil Initial , and , in particular , the data space , is exciting with huge opportunities .
He has high hopes that his aforementioned three-pronged strategy will be well and truly embedded in the daily routine of Rentokil ’ s European cohort – “ part of the DNA ”, as the CDO puts it .
Given the growing discussion on the subject , it would almost be remiss of Graham not to mention artificial intelligence and machine learning : AI is increasingly being integrated into the working practices of countless businesses across the globe , and Rentokil is no different .
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