It’ s taken a big cultural shift for THG Ingenuity to get to this point, though.“ Since taking on the CTO role in November 2024, my focus has been on three things: upgrading our tech skills, refining our daily workflows, and shifting how we think about longterm architecture.
“ It’ s funny to think that the engineers showing our new product adapt to different customers within minutes are the same engineers that were working on tickets and doing sprints two years ago. Back then, they weren’ t necessarily thinking about what their product was and how it differentiates it from others in the market. It’ s taken a cultural shift across the company to launch our AI Shopping Assistant and complete such a big data centre migration.”
Early in her tenure as CTO, Jo realised her team didn’ t feel empowered by AI – they felt threatened by it.
“ When I asked engineers if they knew what their role was alongside AI, many worried it was just going to replace them,” she says.“ If you don’ t know what you’ re on the team to do, you’ re
36 September 2026