THE TECHNOLOGY INTERVIEW not set up to succeed. We had to help people rediscover their core purpose – reminding them of the real problems they solve, the products they own and how their work drives the business forward.“ In tech, everyone throws around buzzwords like‘ tech commerce’. But what does that actually mean for the client? What outcomes are we delivering? When engineers understand the why behind what they are building, they build better solutions. Once we re-anchored the team around those real-world outcomes, the response was night and day.” datacentremagazine. com 37