THE TECHNOLOGY INTERVIEW
“ You’ ll always run into skeptics who say,‘ That’ s impossible’. But AI has helped us completely redefine what’ s achievable. We’ ve turned what used to be a two-week sprint into a two-hour delivery. By rolling this out across every team, our engineers learn together in real time, embedding those insights into their daily work while clearing our roadmap at record speed. There’ s a culture of agility, innovation and momentum here that simply didn’ t exist two years ago – and it couldn’ t be better timed as we step into this partnership.”
Bringing AI into the fitting room As digital commerce continues to evolve, Jo sees the next major frontier not purely online, but in bridging the gap between digital intelligence and the physical store.
“ What excites me most is how this technology transfers back into brickand-mortar retail,” she explains.“ As AI agents take on more of the buying process, brands have to ask: If customers aren’ t visiting our website anymore, how do we show up? Having an AI shopping assistant today is the stepping stone to answering that question. But at the end of the day, it’ s about meeting customers wherever they are – whether that’ s TikTok, A mazon or a physical fitting room.”
To Jo, the goal isn’ t replacing human interaction in physical spaces, but supercharging it with data-driven personalisation.“ Imagine walking into a store where an AI agent instantly knows your size and style preferences
38 September 2026