Adam Smart Director of Product – Gaming AppsFlyer
IT OUTAGE
Adam Smart Director of Product – Gaming AppsFlyer
“ While we ’ ve seen impacts across so many industries , this outage came with significant implications for mobile marketers and their user acquisition campaigns . When apps go down , the user experience takes a direct hit , tarnishing the app ’ s reputation and often leading to user abandonment . “ Every minute an app is down translates to lost revenue , user churn and wasted advertising spend . The uncertainty of how long these outages could take to fix leaves advertisers facing a dilemma : do you continue running campaigns that direct users to a non-functional app or do you halt these campaigns altogether . This is particularly challenging on platforms where stopping or pausing campaigns can disrupt historical performance data , leading to higher costs and reduced effectiveness once campaigns resume .
“ This outage serves as a stark reminder of the importance of robust contingency planning and transparent communication with users . By understanding and mitigating the impact of these disruptions , mobile marketers can better navigate the challenges posed by unforeseen technical issues .”
86 August 2024