JENS WAAIJERS
KRAMP
and partners. Its core proposition, fast and reliable delivery to customers and a wide range of products and services, requires effective technology infrastructure to manage its ecommerce website, inventory, logistics and customer relationships across multiple markets. Olivier joined Kramp nearly three years ago, having previously been CIO at Carrefour Belgium. As VP Technology, he is responsible for all tech supporting the company’ s operations and customers in 24 countries. This covers the systems that power Kramp’ s ecommerce offering from its website and its supply chain, but also the digital tools used by employees and customers.
“ My focus is also on transformation,” he says.“ That involves transforming the entire tech landscape to make it ready for the future, including areas like possible new channels we want to introduce, developing new business models and empowering expansion and growth – basically for everything that we need in the years ahead as we evolve.
“ I’ m passionate about the change process,” Olivier adds.“ Particularly around new innovations in ecommerce, fulfillment, operations, data and security, as well as AI. Technology, for me, is an end-to-end process that supports the business. A big part of our transformation is focused on evolving our legacy technology and upgrading the landscape so that we can build strong foundations for meeting our strategic objectives in the years to come. Of course, collaboration is central to every step of that.”
JENS WAAIJERS
TITLE: VP OMNICHANNEL
Jens Waaijers is experienced in changing businesses, focused on integrating customer experience, tech and data for digital and nondigital environments. He leads the omnichannel division for Kramp, where he focuses on bringing together technology strategy across business operations. Prior to Kramp, Jens has worked with KNAB, bol. com and KPN International, where he led data-driven strategies for marketing, sales and operations. He holds a degree in econometrics from Erasmus University.
“IF YOU WANT TO BE EFFECTIVE AND HAVE TRUE IMPACT WITHIN A BUSINESS YOU MUST UNDERSTAND EACH OTHER”
JENS WAAIJERS, VP OMNICHANNEL, KRAMP
116 August 2025