KRAMP
Jens has been at Kramp for two years, leading the omnichannel function – critical for a business that has longbeen mostly online and focused on ecommerce. His department plays a key role in acting as a bridge between Kramp’ s country operations and the technology function.
“ That means seeing how we can increase the capabilities, scalability, efficiency and ultimately the output,” Jens notes.“ I’ ve always worked at the intersection of commerce, innovation, strategy and data, which all combine in transformation. At Kramp, Olivier’ s tech team and my department essentially work together to deliver for our customers in all our countries and the broader business goals. Two to three years ago we began that process of change, and we’ re working together to deliver the next phase of Kramp.”
The evolution of technology at Kramp Kramp has a long history of success. Its technology transformation started in the early 2000s, when the company became one of the first in its sector to embrace ecommerce.
“ We’ re more than 70 years old as a business, which can present some legacy challenges,” says Olivier.“ Around the year 2000 we were one of the first in the industry to move to ecommerce, shifting from a completely offline model to being almost fully online.
120 August 2025