KRAMP
at the end of the day, it’ s not even known by the business. So how do you want to deploy that tech strategy? By ensuring it is shared and adopted by the whole company,” Oliver affirms.
Instead, Kramp’ s approach is to develop a strategic technology vision in partnership with the business, ensuring buy-in and understanding across all departments.“ If you actually take time to onboard the business, explain to them the technicalities and make sure you have a real partnership, I truly believe it can work,” Olivier notes.
Jens agrees, pointing to alignment being essential for long-term success:“ If you have the strategy of the countries, you have my omnichannel strategy and you have a tech strategy, they’ re never the same. My past experience is that either one of the three is leading, but then the other two will never make their full impact.
“ Olivier and I not only have discussions about today, tomorrow or maybe to the end of the year, but also further ahead, looking at where we see changes or opportunities to combine things, replace systems,” he says.“ We’ re talking about common goals for the end of the year, but also common goals for the years ahead. I hope that, in the near future, everyone in the company recognises that, as a result of this collaboration, we have really enabled the acceleration of growth across the whole of Kramp.”
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