AI Unlike other tournaments that use standardised, robotic voices for electronic calls, Wimbledon has opted for a more human touch. The voices announcing line calls are that of staff members – including tour guides and behind-the-scenes workers – ensuring each court has a distinct sound and reducing confusion between adjacent courts.
This emphasises the view of Thomas Sweeney, who oversees matches at tennis’ highest level, who says human officials will always be an essential part of the sport.
“ There will always be that need to have a human to facilitate at the end of where technology has its limitations,” he says.
136 August 2025