CREDIT: AELTC / JOEL MARKLUND
Ons Jabeur in action at Wimbledon 2025
Enhancing the fan experience with IBM AI Match Chat is an interactive AI assistant built on IBM’ s watsonx platform that is available via the Wimbledon app and website, allowing fans to ask real-time questions during singles matches. Whether the question is who has converted more break points or which player is currently performing better, the system uses Gen AI models trained specifically on Wimbledon’ s editorial style and tennis terminology, ensuring responses are both accurate and in keeping with the tournament’ s tone.
“ We are committed to providing fans with the best possible Wimbledon experience, whether they interact with us through TV, radio, digitally or within the grounds,” says Usama Al-Qassab, Marketing and Commercial Director at the All England Club.
Likelihood to Win has been enhanced for 2025. Previously, this feature provided static win probabilities, but now it offers dynamically updated projections throughout each game, reflecting player statistics, expert opinion and match momentum. The system runs on IBM’ s Red Hat OpenShift, enabling consistent, real-time insights across devices and locations.
These innovations are part of a 35-year partnership between Wimbledon and IBM, which has seen the introduction of heat maps, serve analysis and now sophisticated Gen AI experiences.
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